Financial Metrics that Actually Drive Profits

A company's financials are more than just a set of numbers. They can tell a story that helps us understand the core of a business and where its growth opportunity lies.

John Rotonti talks with fellow Motley Fool senior analyst Auri Hughes about the financials to watch before putting your money into a publicly traded company. They discuss: - Profit drivers in a company’s balance sheet - The portions of a 10-K that investors should pay close attention to - Metric that provide insights about a company’s growth prospects

Stocks discussed: AAPL, SBUX, CPRT, CNSWF

Host: John Rotonti Guest: Auri Hughes Producer: Ricky Mulvey Engineer: Tim Sparks, Rick Engdahl

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