Wall Street treats demand like a line on a chart. Rob Snyder says that's exactly why investors
keep getting burned. Motley Fool analyst Rachel Warren talks with Rob Snyder — Harvard
Innovation Labs fellow, serial startup founder, and author of The Power of Pull — about why
customers almost never buy things because they were convinced to, what that means for how
you evaluate a publicly traded company's growth story, and how the AI boom is exposing which
software businesses have genuine demand and which ones are papering it over with an
ever-growing sales and marketing budget. He also shares the one financial metric he trusts
above all others — and the surprisingly mundane AI use cases he's most excited about.
Host: Rachel Warren
Guest: Rob Snyder
Producers: Kristi Waterworth, Lauren Budabin
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