Restaurants Play Value Games

David Henkes is a Senior Principal for Technomic and a global food and beverage trendwatcher. Henkes joined Ricky Mulvey for a conversation about:

- How McDonald’s kicked off the value wars.

- Why the price of fast food convergerged with some sit-down meals.

- The publicly traded restaurants where customers are flocking.

Companies discussed: MCD, EAT, BLMN, TXRH, DRI

Host: Ricky Mulvey

Guest: David Henkes

Producer: Mary Long

Engineer: Desireé Jones

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