Why Pophouse is betting big on artist brands w/ Natalia Fontecha & Per Sundin

What happens when an ABBA icon and a private equity titan build a music investment company together?

At Pophouse, the answer is a value-creation model that treats music catalogs not as passive royalty assets, but as the foundations for larger entertainment brands.

In this episode, we’re joined by Natalia Fontecha, Partner and Head of Capital Raising & Investor Relations, and Per Sundin, President of Music & Artist Relations, to unpack how that model works in practice.

From ABBA Voyage to KISS, we discuss the brand and narrative diligence Pophouse applies alongside the usual financial and legal work: the scope of the rights package, the strength of the fan connection, and whether there is a credible path to build an entertainment business around the artist.

Per shares the creative thesis for the model, while Natalia explains what makes it investable: underwriting the cash flows song by song, stress-testing the downside and managing portfolio risk.

Brought to you by Standard Innovation.

► Stay up to date

Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠https://standard-innovation.com/subscribe/music-moneyball⁠⁠⁠⁠⁠⁠⁠⁠

LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/standard-innovation-ltd⁠⁠⁠⁠⁠⁠⁠⁠

► About Standard Innovation

Standard Innovation is the data consultancy that helps music investment funds unlock higher valuations and exit multiples through better infrastructure.

► Episode Links

Pophouse Entertainment: ⁠⁠⁠⁠https://pophouse.se

Standard Innovation: ⁠⁠⁠⁠⁠⁠⁠⁠https://standard-innovation.com⁠⁠⁠⁠⁠⁠⁠

► Credits

Guests: Natalia Fontecha & Per Sundin, Pophouse Entertainment

Hosts: Tom Mullen and Emma Griffiths, Standard Innovation

Theme: “Meet Me” — Outlines (Written by Sam Cox) — Courtesy of Bespoke Records