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My  .4 Cents

How Soon Do Artists Make Money On Their Music

1 tim 18 min16 december 2025

In this podcast episode, music marketing experts Jesse Cannon, Dustin Boyer, Matt Bacon, and Andrew Southworth dive into the challenges artists face when attempting to make a profit in the music industry. They analyze the effectiveness of various strategies, such as streaming, direct-to-fan sales, and the use of social media, while emphasizing the importance of consistency and experimentation. The conversation highlights the necessity for artists to understand their audience, adapt to rapidly changing algorithms, and find creative ways to promote their music without relying solely on traditional methods. With input from music marketing platform founder Giovanni Bottan, the discussion underscores the complexities of achieving financial success in music and the importance of evaluating return on investment for marketing efforts.

Follow Andrew Southworth

@andrew.southworth

https://andrewsouthworth.com/

https://www.youtube.com/andrewsouthworth


Follow Jesse Cannon 

@jessecannon

jessecannon.com


Follow Dustin Boyer 

@dustintheindustryplant 


Follow MattBacon

@bacons.bits  

dropoutmedia.net

sapphireeye.net 



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