Killer marketing secrets that always work (ft. Ogilvy Adman, Rory Sutherland)

$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/tkwc

Episode 845: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to marketing legend Rory Sutherland ( https://x.com/rorysutherland ).

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Show Notes:

(0:00) Intro 

(1:44) Horsepower

(12:15) Reverse benchmarking

(17:38) Pay attention to what irritates you

(21:47) Ogilvy secrets

(27:28) Marketing hacks used by Apple, UBER, McDonald's

(36:35) direct response marketing 101

(1:08:50) Recommended reading

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Links:

• Alchemy - https://www.amazon.com/dp/B01F1HOAWA 

• Illusion of Choice - https://www.amazon.com/dp/0857199749 

• Nassim Taleb books - https://www.amazon.com/stores/Nassim-Nicholas-Taleb/author/B000APVZ7W 

• Ogilvy on Advertising - https://www.amazon.com/dp/039472903X 

• Writing That Works - https://www.amazon.com/dp/0060956437 

• When More Is Not Better - https://www.amazon.com/dp/1647820065 

• Scientific Advertising - https://a.co/d/0ixEJA1B 

• The Choice Factory - https://a.co/d/0ixa769O 

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Check Out Sam's Stuff:

• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm

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Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com 

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/ 

Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., Members FDIC

• I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out:

beehiiv.com/mfm-challenge

My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /