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#116 - How to use LinkedIn & video pitching to book more clients with less effort with Candice Ward - Part 1

47 min • 3 april 2025

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This week on the podcast, Candice Ward, a business coach for creatives, food photographer, dessert blogger, and online educator with a background in corporate sales, shares how to use LinkedIn powerfully to boost your leads without stress and overwhelm.

She shares different ways to use LinkedIn, how to power it with chatGPT prompts, types of LinkedIn content that build credibility, how to optimize your LinkedIn profile to attract inbound leads, and the best way to turn a LinkedIn connection into a paying client without sounding salesy.

LinkedIn can come across as a stiff platform. But boy! It is a powerhouse and often underutilized. As creatives we flock towards Instagram and more visual platforms but if you’re trying to build a business, a presence on LinkedIn is non-negotiable. At least now, with the fickle algorithm of Instagram.

This episode is a conversation you will love. Bring a notebook and make tons of notes because the strategies discussed are absolute game-changers

Read more at https://myfoodlens.com

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Show notes available at https://www.myfoodlens.com/blog/116-how-to-use-linkedin-video-pitching-to-book-more-clients-with-less-effort-with-candice-ward-part-1

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Mini-course: A guide to diversifying your photography business

Pitch to profit playbook - https://candiceward.mykajabi.com/playbook

Download free resources:
The 10-step photoshoot
The 5 steps to visual storytelling

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#122 - Photography techniques to make sure the hero doesn't look flat in your photos

#121 - Photo editing tips to elevate your photography & grow your business with Roberta Dallalba - part 2

#120 - Photo editing tips to elevate your photography & grow your business with Roberta Dallalba - part 1

#119 - Work for free? Here's how to decide when it's worth it.

#118 - How to use LinkedIn & video pitching to book more clients with less effort with Candice Ward - Part 3

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#116 - How to use LinkedIn & video pitching to book more clients with less effort with Candice Ward - Part 1

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#53 - Backlight: When to use & avoid it in food photography

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