Sami Miro on Rejecting Fast Fashion, Botox and Clean Makeup That Works

Sami Miro is the founder of Sami Miro Vintage, a Creative Director, and CFDA Vogue Fashion Fund finalist whose innovative approach to fashion merges circular design, emerging AI, and ethical production. During our conversation, Sami discusses how her sense of self was shaped early, growing up mixed-race (Black, French, and Russian) in San Francisco, raised solely by her father who reminded her of her inherent beauty. Sami’s style is incredibly unique, and in our conversation we talk about style differences between New York and LA, the beauty of individual style, and how vintage helped Sami find her voice, her style, and ultimately her career.

Today, her zero-waste collaborations with brands like Levi's and Nike, her dressing of Beyoncé and her 29 dancers on the Cowboy Carter Tour, and her work with the 2024 US Olympic gymnastics team prove that fashion and sustainability are not at odds, they are inextricably linked. 

(00:00) Introducing Sami Miro

(00:02) Sami's Personal Style

(00:04) LA Style vs. Personal Expression

(00:09) Discovering Vintage Shopping

(00:10) Sami's Dad & His Wild Career

(00:17) From Tech to Fashion

(00:21) Building Sami Miro Vintage & Circular Fashion

(00:24) Vintage Denim Deep Dive

(00:26) Fast Fashion & Environmental Impact

(00:38) AI and Sustainability

(00:40) Beauty Treatments & Skincare Routine

(00:47) LA Beauty Standards

(00:48) When Do You Feel Most Beautiful?

Products Mentioned:

• Saie Cream Blush Compact (coral)
• Saie Setting Spray
• Ilia Beauty Cream Blush Stick
• Kosas Dream Beam Mineral Sunscreen
• Quince Organic Bamboo/Eucalyptus Throws & Bedding
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