Start / Negotiate Anything / Feel guilty saying no the science behind why and how to break free with psychologist guy winch ted speaker author

Negotiate Anything

Feel Guilty Saying No? The Science Behind Why — And How to Break Free - with Psychologist Guy Winch, TED Speaker & Author

34 min • 14 april 2025

Do you feel selfish, anxious, or even guilty just for saying “no”? You’re not alone — and it’s not your fault.


In this eye-opening conversation, Kwame sits down with psychologist, author, and TED speaker Guy Winch to unpack the deep psychological roots behind our fear of rejection, the guilt of boundary-setting, and the hidden emotional costs of people-pleasing.

You’ll learn:


  • Why rejection hurts like physical pain (yes, literally)


  • How to reframe fear and rewrite the labels you give yourself


  • The secret to setting boundaries without ruining relationships


  • Why most people fail at boundaries — and how to do it right


  • The one question that will completely change how you approach tough conversations



This episode is a must-listen for anyone who struggles with speaking up, saying no, or putting themselves first without shame.


Plus, Guy gives a sneak peek into his upcoming book Mind Over Grind — and why burnout at work is hitting harder than ever.

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En liten tjänst av I'm With Friends. Finns även på engelska.

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