Negotiate Anything

Top Reasons Why Deals Fail With Michiel Koopman

44 min • 2 september 2022

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"In this episode, Google's Head of Trading and Commercialization, Northern Europe, Michiel Koopman, a Dutch military veteran,

talks about why negotiations fail;

  1. Not leading with empathy
  2. Not taking relationship building seriously
  3. Not having your ego in check


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Kwame Christian With Michiel Koopman

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