Negotiate Anything

Why Most People Fail to Persuade — And What to Do Instead — with Omar M. Khateeb

35 min • 6 april 2025

What if your biggest obstacle in sales isn’t your product — but how you’re pitching it? In this episode, Kwame sits down with persuasion expert and medtech strategist Omar M. Khateeb to explore the psychology behind why people actually say yes. From understanding emotional triggers to mastering persuasion at scale, this is a no-fluff conversation packed with insights you can use immediately.



What you’ll learn in this episode


  • The biggest persuasion mistake people make (and how it silently kills deals)


  • How to use Omar’s “Present Pain, Future Fear” framework to drive action


  • The difference between ethical persuasion and manipulation — and how to stay on the right side



Whether you're a sales pro, entrepreneur, or just trying to get better at influencing others, this episode is a masterclass in how to persuade without pushing.



Connect with Omar M. Khateeb


Omar's Social Media

Omar's blog

Follow Omar on LinkedIn

L[in] Profile Upgrade Course



Contact ANI

Request A Customized Workshop For Your Company

Follow Kwame Christian on LinkedIn

The Ultimate Negotiation Guide

Click here to buy your copy of How To Have Difficult Conversations About Race!

Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!

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