Elizabeth Cotton, "UberTherapy: The New Business of Mental Health" (Policy Press, 2025)

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UberTherapy: The New Business of Mental Health (Policy Press, 2025) is the essential guide to the rise of digital therapy for anyone working in, researching or using mental health services.

This timely book explores the emerging uberization of therapy through algorithmic control, datafication of despair and attrition by design. Analysing the deployment of e-commerce business models, this book makes a compelling case that the rise of 'therapeutic Tinder' allows would-be clients to sidestep the deep, uncomfortable work of therapy. UberTherapy offers a defence for the irreplaceable value of human therapists and a roadmap for preserving the legacies of real therapy in the digital world.

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