Start / Nicky at Night / The 1 8 billion marketing secret of labubu

The $1.8 BILLION Marketing Secret of Labubu

35 min • 20 juni 2025

Everyone seems to be talking about Labubu...It seems like overnight he just spawned out of nowhere, and now you can't escape it.

Viral tiktoks, celebrity sightings, appearing at fashion shows... you name it and he is there.But what is the lore of Labubu? How did he even start? Why did he become so popular? Well that is exactly what we set out to solve today!

JOIN THE DISCORD:https://discord.gg/FjSrEF2JZ4

#labubu #popmart #socialmediamarketing #videoessay

Senaste avsnitt

The $1.8 BILLION Marketing Secret of Labubu

Senaste avsnitt

The Death of the Male Popstar (ft PopSamCam)

The Epidemic of "Performative Men" (ft Amelia Moore)

The Addiction to Connection (ft Aidan Bissett)

The Recession of Creativity

Why is Everything SO Expensive Now?

Did Lorde save the Summer? (Album Review)

The Art of the Rebrand: Addison Rae

The $1.8 BILLION Marketing Secret of Labubu

How to Market Yourself like a Popstar (Ft SVP Warner Records)

The Death of Body Positivity & the Twisted Marketing of "Skinny"

In Defense of White Lotus Season 3...

The 3 things that Make or Break a New Artist

How much does Spotify actually pay Artists?

We are living in a New Music RENAISSANCE (ft Sulinna Ong)

The Power of Performance

The Paradox of "Relatable" Billionaires

The Epidemic of Escapism

So I went to the Grammys... (storytime)

The Sinister Symbolism of Society in The Substance

The Death of Nuance & The Critical Thinking Drought

How Doechii Broke the Music Industry Formula

I actually made a 2025 BINGO Card

Who will win AOTY?

The Evolution of Trisha Paytas

How Celebrity Obsession Killed Personal Style...

Analyzing the Influencer to Popstar Pipeline

The Untold Lore of Rachel Zegler

How 500 Days of Summer changed the way I view Love

Why is Everything New SO Ugly?

Everything Is Romantic

The Disastrous Demise of Katy Perry's Career

The Sinister Marketing Secrets of Brand Trips

The Greatest Rebrand in History: Addison Rae

The Paradox of being "Relatable" and Rich

It Ends With... a Marketing DISASTER

Short N' Sweet is UNHINGED (Lyric Analysis)

The Untold Lore of Sabrina Carpenter

Brat is a Masterclass in Music Marketing

The Untold Lore of Charli XCX & Brat

The Untold Lore of Chappell Roan