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NK's Wrld
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The Aftermath of the Baddie Aesthetic (Who do we Blame?)

59 min•13 september 2025

The baddie era is officially over, but what came after it says a lot about where culture is headed. In this video, I break down the shift from bold, hyper-glam ‘baddie’ aesthetics to the rise of minimal clean girl vibes and even the tradwife trend. It’s more than just fashion; it’s about beauty politics, social media, and how our standards keep reinventing themselves.


CHAPTERS

"00:00 the death of the baddie"

"22:17 the influence of clean girl/tradwife aesthetic"

"47:10 Why this happened"





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