Stop Wasting Research (feat. Jake Burghardt & Laura Klein)

If you've ever wrapped up a great research study, delivered the readout, and then watched the insights vanish into a folder no one opens again, this one's for you. Laura Klein talks with Jake Burghardt, author of Stop Wasting Research, about why a repository alone never gets research used, how to treat insights as durable business assets instead of one-time reports, and where generative AI genuinely helps — and where it doesn't — when it comes to getting more value out of research your organization already has.

About Jake Burghardt & Integrating Research: LinkedIn | Medium | Integrating Research

Jake's book: Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights (Rosenfeld Media) — get 20% off with code: swr-pod

Related NN/G Articles & Courses:

• Why Research Repositories Fail and How to Get Them Right
• Research Repositories for Tracking UX Research and Growing Your ResearchOps
• ResearchOps 101
• Accelerating Research with AI
• Course: Usability Testing

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