Leading With Purpose: Is it ‘the new black’?

Episode #127 // We’ve had a lot of people recently asking us about the role of purpose in business. In this episode, we answer a great question from one of our Leadership Beyond the Theoryalumni, David.

What should we make of the push for organisations to be ‘purpose-driven’? Can we truly put people before profits? What are the pros and cons of setting up a purpose, and trying to use that to drive your organisation? And is there ever justification for putting people through the pain of restructures and redundancies?

As a pragmatic former CEO, I unpick some of the pitfalls you’ll encounter if you decide to turn your organisation into a purpose-driven business.

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