Moment #119: Leave the Social Issues to the Celebrities

Moment #119 // There’s been an increasing trend over the last several years for high profile leaders to come out in support of social issues.

Many CEOs have crossed the line, using the company’s brand as a platform to demonstrate their personal virtue, or to support a cause that they believe in.

Is it appropriate for leaders to use their professional platform to grandstand on social issues, even though they know it will disenfranchise a large number of their stakeholders?

If you want to go deeper on the vexed question of handling controversial social issues, have a listen to Ep.305: Should Leaders Buy Into Social Issues.

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