Start / Nudge / 7 how the uk government nudges british people

#7: How the UK government nudges British people

16 min • 9 juli 2019

The UK governments contains a team of 60+ behaviour scientists in charge of nudging the country. They tweak HMRC letters, JobCenter scripts and road signs on the M6 all to nudge British people in the right directions. Listen to hear the success they’ve had and what the private sector could learn.

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