97% of independent films fail. Boiling Point did not. Today, I chat with executive producer Paul Mellor to learn how this movie applied psychological principles to outperform its peers and compete against blockbusters like James Bond.
---
Join the Nudge Vaults waiting list: https://www.nudgepodcast.com/vaults
Paul’s 13.5 ways to grow an underdog: https://www.mellorandsmith.com/13-ways-to-grow-your-underdog-brand
Paul’s agency: https://www.mellorandsmith.com/
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/
Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/
---
Binet, L., & Carter, S. (2018). How Not to Plan: 66 ways to screw it up. APG/Matador.
Cialdini, R. B. (2016). Pre‑suasion: A revolutionary way to influence and persuade. Simon & Schuster.
Ryan, J. D., & Cohen, N. J. (2004). The nature of change detection and online representations of scenes. Journal of Experimental Psychology: Human Perception and Performance, 30(5), 988–1015.
Trott, D. (2019). Creative Blindness (and How to Cure It): Real‑life stories of remarkable creative vision. Harriman House.
van den Broek, E., & den Heijer, T. (2024). The Housefly Effect: How nudge psychology steers your everyday behaviour. Bedford Square Publishers.
Senaste avsnitt
En liten tjänst av I'm With Friends. Finns även på engelska.