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Start
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Nudge
/
Introducing nudge unit
Nudge
Introducing: Nudge Unit
11 min • 7 februari 2025
Spela avsnitt
Join the Nudge Unit:
https://maven.com/nudge-unit/course-cohort
Spela avsnitt
Senaste avsnitt
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‘New Coke’ and the marketing blunder of the century
11 augusti | 30 min
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How your brain can reveal what you buy
4 augusti | 31 min
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How this indie movie used psychology to beat Hollywood
28 juli | 25 min
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Why naming a dish “field-grown” doubled sales
21 juli | 26 min
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Three tricks Super Mario uses to keep gamers hooked
14 juli | 22 min
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This single text made girls 45% more likely to get vaccinated
7 juli | 23 min
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A surprisingly effective way to persuade (almost) anyone
30 juni | 26 min
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I debunked psychology’s greatest myth
23 juni | 25 min
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The surprising true story behind “the greatest ad ever made”
16 juni | 27 min
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Instagram failed until it made THIS simple change
9 juni | 27 min
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I tested this marketing guru’s advice. Was it a waste of time?
2 juni | 39 min
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A year-long happiness experiment: Try one new thing a week (did it work?)
26 maj | 28 min
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Learn 7 scientifically-backed marketing tips in 27 minutes
19 maj | 27 min
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Six eco-brands using psychology to sell
12 maj | 23 min
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Oliver Burkeman: “Most scholars worked for just 4 hours a day”
5 maj | 23 min
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Oliver Burkeman: “I stared at a painting for 3 hours straight”
28 april | 39 min
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The most destructive ad campaign in history
21 april | 28 min
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Louis Grenier’s Extremely Uncensored Take on Marketing
14 april | 64 min
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One simple trick to improve your memory
7 april | 23 min
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Will tips from a 102-year-old marketing book work in 2025?
31 mars | 23 min
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Can you implant fake memories?
24 mars | 28 min
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Elon Musk’s Controversial Interview Question
17 mars | 20 min
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Surprising truths about memory with Dr. Ranganath
10 mars | 32 min
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Should you trust your gut?
3 mars | 28 min
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“99.9% of ads are genuinely awful” Tom Goodwin
24 februari | 29 min
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7 marketing psychology tips you can apply today
17 februari | 27 min
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Tiny nudges that can drastically improve your life
10 februari | 30 min
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Introducing: Nudge Unit
7 februari | 11 min
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Why most bestselling business books are BS
3 februari | 27 min
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Can 10,000 hours of practice make you great?
27 januari | 37 min
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What sets top negotiators apart?
24 januari | 17 min
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Can you see the invisible gorilla?
20 januari | 27 min
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Francesca Gino Scandal: What Really Happened
17 januari | 31 min
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Can I fool veteran marketers with my AI fakery?
13 januari | 24 min
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The experiment every marketer should know
10 januari | 16 min
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The best of Nudge in 2024
6 januari | 37 min
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Every trick Steve Jobs used to persuade in 68 minutes
30 december 2024 | 69 min
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I changed one sentence and got 20% more views
23 december 2024 | 25 min
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This Harvard prof made my emails 3.5x better
16 december 2024 | 25 min
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17½ persuasion tactics in 28 minutes
9 december 2024 | 29 min
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I watched 300 TV ads: Here’s how they nudge you
2 december 2024 | 46 min
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The Psychology Behind a Perfect (SaaS) Website
25 november 2024 | 23 min
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Can I create a viral YouTube video?
18 november 2024 | 28 min
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I shrunk Britain’s #1 bread. Did anyone notice?
11 november 2024 | 23 min
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Can I persuade 20 strangers to listen to Nudge?
4 november 2024 | 31 min
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Lessons from the longest study on human happiness
28 oktober 2024 | 33 min
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Is the “godfather of influence” still relevant?
21 oktober 2024 | 39 min
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Did Nintendo Brain Training make me smarter?
14 oktober 2024 | 38 min
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Everything I know about creativity is false
7 oktober 2024 | 31 min
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This professor increased my sales by 6x
30 september 2024 | 28 min
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This is why your boss makes bad hires
23 september 2024 | 19 min
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The trade secrets con men don't reveal
16 september 2024 | 43 min
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How Messi Used Psychology to Become Great
9 september 2024 | 27 min
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This Harvard Professor Studies Our Weird Rituals
2 september 2024 | 31 min
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How I persuaded 8 influencers to promote Nudge
26 augusti 2024 | 21 min
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21 Psyc-Tips to Increase Sales (with Nick Kolenda)
19 augusti 2024 | 26 min
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Can Charles Duhigg Make Me Popular?
12 augusti 2024 | 41 min
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What happens when AI can persuade humans?
5 augusti 2024 | 25 min
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7 cognitive biases that might ruin your life
29 juli 2024 | 28 min
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The lying psychologist who fooled the world
22 juli 2024 | 30 min
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Rory Sutherland on Drink Driving, Five Guys and the Tube Map
15 juli 2024 | 26 min
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How to give an election winning speech
8 juli 2024 | 25 min
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“It’s the mistake EVERY business makes” Rory Sutherland
1 juli 2024 | 34 min
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How adverts use psychology to win you over
24 juni 2024 | 17 min
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How to win any argument (according to a neuroscientist)
17 juni 2024 | 23 min
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10 psychological tactics to write better emails
10 juni 2024 | 21 min
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How 22,000 were persuaded to clean sewage
3 juni 2024 | 25 min
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The persuasive power of profanity
27 maj 2024 | 25 min
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The speech that put a man on the moon
20 maj 2024 | 26 min
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“Don’t be fooled by this sales trick” Chris Voss
13 maj 2024 | 28 min
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FBI hostage negotiator shares his worst mistakes
6 maj 2024 | 26 min
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10 pricing tips from 10 pricing experts
29 april 2024 | 18 min
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“It's How McDonald’s Make Men Binge” Rory Sutherland
22 april 2024 | 33 min
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6 scientifically-proven persuasion techniques
15 april 2024 | 18 min
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The overlooked secret to better writing
8 april 2024 | 21 min
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Can knowing more make you enjoy less?
1 april 2024 | 24 min
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Why Amazon paid staff $5k to quit
25 mars 2024 | 29 min
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The £500 million marketing mistake
18 mars 2024 | 19 min
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The hidden (sexual) symbolism in the McDonald's logo
11 mars 2024 | 22 min
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Why these irrational prices actually work
4 mars 2024 | 23 min
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Life lessons from a world-leading neuroscientist
26 februari 2024 | 37 min
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Do you have unethical amnesia?
19 februari 2024 | 31 min
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The hypnotising effect of Valentine’s day
12 februari 2024 | 25 min
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How to create an irresistible offer (that’s proven to sell)
5 februari 2024 | 26 min
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What makes a song popular?
30 januari 2024 | 23 min
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I have two big announcements
29 januari 2024 | 8 min
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Should I share all my secrets?
22 januari 2024 | 26 min
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Is mass hysteria more common than you think?
15 januari 2024 | 26 min
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This advice will make you more persuasive
8 januari 2024 | 30 min
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How Sainsbury’s and Adobe nudge customers
2 januari 2024 | 25 min
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The best of Nudge in 2023
26 december 2023 | 25 min
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10 lessons from the #1 marketing podcasters
18 december 2023 | 63 min
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MAAATE: The most polarising ad of the year
11 december 2023 | 24 min
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Six proven principles to persuade anyone
4 december 2023 | 27 min
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“Voter” vs. “Vote”: How one letter changed elections
28 november 2023 | 29 min
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This podcast has 1,231,705 plays (learn why that’s important)
20 november 2023 | 24 min
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Why telling someone what to do won't work
13 november 2023 | 22 min
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How incentives work (and why most backfire)
6 november 2023 | 28 min
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The hidden impact of the words you use (feat Dr Jonah Berger)
30 oktober 2023 | 27 min
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Why too much choice is a bad thing
23 oktober 2023 | 25 min
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How to manipulate the masses
16 oktober 2023 | 34 min
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Why your accountant won’t get a tattoo
9 oktober 2023 | 26 min
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Feed Swap: Seth Godin’s Secrets to Launching a New Business
6 oktober 2023 | 53 min
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He reviewed 74 marketing science papers so you don’t have to
2 oktober 2023 | 22 min
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Why powerful people dress differently
25 september 2023 | 22 min
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7 Marketing Lessons from HubSpot’s CMO Kipp Bodnar
18 september 2023 | 25 min
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Do brainstorms actually work?
11 september 2023 | 31 min
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Why ads that rhyme stand the test of time
4 september 2023 | 27 min
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I didn't want to publish this episode
28 augusti 2023 | 38 min
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Does subliminal advertising work?
21 augusti 2023 | 21 min
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The secret psychology behind movie trailers
14 augusti 2023 | 35 min
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Emergency Pod: Harvard Fake Data Scandal
7 augusti 2023 | 37 min
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Feel free to ignore this episode
31 juli 2023 | 25 min
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Winston Churchill: Lessons for modern day leaders
24 juli 2023 | 35 min
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Listen to exactly 17 minutes and 42 seconds of this episode
17 juli 2023 | 24 min
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The nudge behind this $200k side hustle
10 juli 2023 | 27 min
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Today’s guest is Ri_h_rd Sh_tto_
3 juli 2023 | 21 min
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Elizabeth Holmes: How she deceived the world (part two)
26 juni 2023 | 38 min
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There’s a problem with the world’s most famous nudge
19 juni 2023 | 33 min
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Elizabeth Holmes: The psychology of a liar (part one)
12 juni 2023 | 39 min
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Why card counters can’t bankrupt casinos (with Steven Bridges)
5 juni 2023 | 38 min
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Tips for living a happier life (according to science)
30 maj 2023 | 31 min
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Why working at a large organisation will kill your creativity
22 maj 2023 | 34 min
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Can too much free time make you unhappy?
15 maj 2023 | 27 min
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How black cab drivers memorise every road in London
8 maj 2023 | 36 min
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The way to cure your procrastination problem
1 maj 2023 | 41 min
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The overlooked productivity hack that’s backed by science
24 april 2023 | 36 min
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Why stupid people think they’re smart
17 april 2023 | 32 min
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How to stay motivated (according to science)
10 april 2023 | 38 min
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The surprisingly simple way to change someone’s mind
3 april 2023 | 41 min
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Greta Thunberg: How a teenager caught the world's attention
27 mars 2023 | 30 min
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I tested 5 MORE marketing principles to see if they really worked
20 mars 2023 | 39 min
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Five ads that changed the world
13 mars 2023 | 31 min
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The persuasive effect of mere exposure
6 mars 2023 | 28 min
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I tested 5 marketing principles to see if they really worked
27 februari 2023 | 35 min
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The worst ways to spend your money (according to science)
20 februari 2023 | 29 min
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How to get a raise (according to Dan Pink)
13 februari 2023 | 26 min
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Could you fall in love with AI?
7 februari 2023 | 35 min
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MrBeast: How to capture the attention of billions
30 januari 2023 | 29 min
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Can money buy happiness?
23 januari 2023 | 33 min
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Are kids today less resilient?
16 januari 2023 | 26 min
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Steve Jobs: How he persuaded the world (part 2)
9 januari 2023 | 34 min
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Steve Jobs: The master of persuasion (part 1)
2 januari 2023 | 40 min
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5 things I learned from psychology experts in 2022
27 december 2022 | 40 min
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The reason why stories stick in your mind
19 december 2022 | 32 min
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The scientific secrets of perfect timing (feat. Dan Pink)
12 december 2022 | 22 min
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Can brands change what you think?
5 december 2022 | 27 min
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Why 'doing everything' at work won't work
28 november 2022 | 26 min
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The secrets salespeople won’t tell you
21 november 2022 | 28 min
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I used an ancient storytelling trick to get 11k TikTok followers
14 november 2022 | 22 min
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Julius Caesar: How to influence an empire
7 november 2022 | 27 min
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Cost-free marketing that actually works
31 oktober 2022 | 26 min
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How a blanket design saved 1,000s from malnutrition
24 oktober 2022 | 21 min
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Is growth mindset training a waste of time?
17 oktober 2022 | 29 min
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The surprising trait that links elite performers
10 oktober 2022 | 27 min
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How I improved a Reddit ad by 15% using a magic trick
3 oktober 2022 | 22 min
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Jose Mourinho: Do mind games really work?
26 september 2022 | 32 min
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Dan Pink: “Here’s what you’ll regret when you’re older”
19 september 2022 | 32 min
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Dan Pink: “No regrets? That’s bullsh*t”
12 september 2022 | 28 min
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I studied persuasion for 100 hours. Here’s what I learnt.
5 september 2022 | 25 min
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How To Make Someone Say Yes
29 augusti 2022 | 30 min
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How Your Subconscious Calls The Shots
22 augusti 2022 | 22 min
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Why a Footballer Warned us About Nuclear War
15 augusti 2022 | 22 min
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Think Customers Hate to Wait? Think Again.
8 augusti 2022 | 25 min
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Your Great Ideas Aren’t Unique (Here's Why That’s a Good Thing)
1 augusti 2022 | 30 min
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Think you know marketing? Take this test.
18 juli 2022 | 25 min
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How to Make Numbers Unforgettable
4 juli 2022 | 22 min
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Tiny Tweaks to Make Travel Easier
20 juni 2022 | 31 min
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Habit Moulding Marketing
6 juni 2022 | 23 min
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3 Nudges I Wish I Learned at Business School
23 maj 2022 | 21 min
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64% of us would vandalise a library book. Would you?
9 maj 2022 | 22 min
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#80: You have more influence than you think
25 april 2022 | 26 min
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#79: Primacy Effect | Why Going First Wins
11 april 2022 | 19 min
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#78: Nature vs nurture with Lisa Feldman Barrett
28 mars 2022 | 23 min
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#77: Debunking myths about the brain
15 mars 2022 | 24 min
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#76: Harry Dry’s favorite marketing examples
28 februari 2022 | 35 min
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#75: Beware of Behaviour Science BS
14 februari 2022 | 22 min
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#74: How to change someone’s mind
31 januari 2022 | 21 min
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#73: Why we can’t stop following the herd
18 januari 2022 | 29 min
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#72: 6 memorable marketing lessons from 2021
3 januari 2022 | 29 min
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#71: Small nudges having a big impact on climate change
20 december 2021 | 16 min
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#70: The Pratfall Effect | DON'T listen to this show
6 december 2021 | 16 min
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#69: Reciprocity | How one nudge saved 246,184 lives
22 november 2021 | 19 min
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#68: The Peak-End Rule | And the supermarket that destroyed communism
8 november 2021 | 21 min
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#67: Growing this podcast with nudge experiments | Social proof
26 oktober 2021 | 20 min
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#66: The dark nudges behind digital manipulation
11 oktober 2021 | 27 min
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#65: Failures (and wins) from using nudges in marketing
27 september 2021 | 23 min
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#64: Welcome to the Rory Sutherland Nudge Clinic
13 september 2021 | 21 min
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#63: Rory Sutherland | Why counter-intuitive thinking wins
30 augusti 2021 | 30 min
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#62: Unexpected ways to overcome anxiety
17 augusti 2021 | 26 min
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#61: The science of stress and 3 ways to beat it
2 augusti 2021 | 25 min
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#60: How not to suck at customer interviews
19 juli 2021 | 23 min
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#59: How to stand the f*ck out
5 juli 2021 | 27 min
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#58: Why brands should flaunt their flaws
21 juni 2021 | 15 min
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#57: Charm Pricing: The greatest trick in marketing?
7 juni 2021 | 15 min
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#56: The lazy, scared and overwhelmed consumer
24 maj 2021 | 24 min
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#55: Why Our Brains Crave Negativity
10 maj 2021 | 18 min
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#54: Stop Listening to Customers?!
26 april 2021 | 23 min
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#53: Do our ancestors dictate our decisions?
12 april 2021 | 20 min
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#52: IKEA Effect: We Love What We Create
29 mars 2021 | 20 min
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#51: Advertising Ethics: Can Facebook ads swing an election?
15 mars 2021 | 19 min
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#50: What marketers can learn from your Facebook profile
1 mars 2021 | 26 min
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#49: Nudges to help customers onboard
15 februari 2021 | 23 min
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#48: April Dunford on Nailing Product Positioning
1 februari 2021 | 24 min
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#47: Why do marketers suck at positioning?
18 januari 2021 | 25 min
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Introducing the Science of Marketing Course
12 januari 2021 | 9 min
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#46: Five marketing lessons for 2021
30 december 2020 | 27 min
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#45: 3 Crucial Lessons for Entrepreneurs
14 december 2020 | 23 min
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#44: Do Nudges Really Work?
30 november 2020 | 18 min
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#43: When financial incentives don’t work
16 november 2020 | 22 min
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#42: Common pricing mistakes most businesses make
2 november 2020 | 26 min
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#41: The irrational way we perceive food
19 oktober 2020 | 27 min
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#40: What Makes A Great Story?
5 oktober 2020 | 26 min
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#39: A Neuroscientist and Marketer Discuss | What is a Brand?
21 september 2020 | 25 min
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#38: Is swearing good for you?
7 september 2020 | 26 min
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#37: When growth hacks fail | With Rand Fishkin
24 augusti 2020 | 26 min
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#36: Find the right audience | With Rand Fishkin
10 augusti 2020 | 23 min
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#35: How to get your side hustle off the ground
27 juli 2020 | 23 min
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#34: The Psychology of Price | Part Two
13 juli 2020 | 20 min
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#33: The Psychology of Price | Part One
29 juni 2020 | 20 min
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#32: 6 discriminatory mistakes most hiring managers make
14 juni 2020 | 27 min
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#31: SaaS Startups: 8 Hacks To Grow Your Brand
1 juni 2020 | 23 min
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#30: The science behind great adverts
18 maj 2020 | 28 min
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#29: Why first impressions matter
4 maj 2020 | 16 min
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#28: Coronavirus: How to change the behavior of a nation
20 april 2020 | 19 min
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#27: Understanding customers during times of uncertainty
6 april 2020 | 22 min
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#26: Why do 80% of product launches fail?
23 mars 2020 | 25 min
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#25: Coronavirus: The psychology behind panic buying
13 mars 2020 | 19 min
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#24: How to nudge within your business
9 mars 2020 | 24 min
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#23: How to make your writing more effective
23 februari 2020 | 28 min
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#22: How to be a good boss
10 februari 2020 | 20 min
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#21: The science behind improving your productivity
28 januari 2020 | 23 min
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#20: Debunking a marketing myth
12 januari 2020 | 21 min
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#19: Why marketing is vital, not a nice to have
31 december 2019 | 26 min
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#18: 8 nudges you need in 2020
17 december 2019 | 25 min
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#17: How marketers alter our behavior
2 december 2019 | 19 min
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#16: What makes a good website?
19 november 2019 | 22 min
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#15: What VR reveals about a consumer’s mind
4 november 2019 | 25 min
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#14: How to stop getting distracted
22 oktober 2019 | 21 min
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#13: What makes products like Instagram so addictive?
7 oktober 2019 | 25 min
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#12: The science behind influencer marketing
23 september 2019 | 23 min
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#11: What makes someone more convincing than others?
11 september 2019 | 26 min
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#10: Time to stop targeting “millennials”
28 augusti 2019 | 19 min
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#9: How to nudge people into voting, buying and recycling
13 augusti 2019 | 18 min
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#8: The power of scarcity and why less is more
29 juli 2019 | 20 min
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#7: How the UK government nudges British people
9 juli 2019 | 16 min
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#6: The psychology behind effective pricing
22 juni 2019 | 22 min
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#5: The science behind distinctive advertising
2 juni 2019 | 24 min
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#4: How social proof reduces theft and doubles sales
15 maj 2019 | 17 min
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#3: Why marketers want to know your habits
30 april 2019 | 24 min
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#2: Five highly effective negotiation tactics
13 april 2019 | 21 min
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#1: How music affects what we buy
25 mars 2019 | 24 min
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