Ep 108: The past, present and future of composable commerce with Kelly Goetsch, Chief Strategy Officer at Commercetools & MACH Alliance Co-founder

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We discuss the history of commercetools, why the term Headless is meaningless, the advantage of a build AND buy tech strategy, why Ai tools are distracting from customer experience fundamentals, Shopify’s move into enterprise, the death of legacy platforms and why Kelly is bullish on B2B and making composable easier.

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