Ep 115: Life after a big replatform with Hannah Bennett, Head Of Digital at Paul Smith

Om avsnittet

We discuss the reasons behind their move away from Magento, their technology decision process, the unique relationship they have with their agency (Limesharp) and how this helped shape a successful replatform, timeline and KPI expectations of the project, the keys to success of managing a project of this scale and why it’s good to think about migration first and growth second.

…………. 📧 Your Basket Is Empty newsletter here 💻 Your Basket Is Empty consulting here ⚡️ Checkout our sponsor, Centra, here Enjoy ✌️

Om avsnittet

Fler avsnitt

Ep 187: The One-Person Billion-Dollar Company Is a Myth, but Ten Million Isn't, with Writer & Investor Alex O'Byrne

Ep 186: How Rat & Boa Turned the Restock Gap Into Revenue, with Alister Hewitt, Technology & Operations Director at Rat & Boa and Co-Founder of Prebuy

Ep 185: The One-Person Billion-Dollar Company Is a Myth, with Eleanor Warnock, Journalist & Advisor to Bek Ventures

Ep 184: Only 10% of Users Touch the Model Picker - Nobody Cares Which AI You Use with Olivier Legris, Co-Founder of Alter

Ep 183: What Happens to Football Brands When the World Cup Ends with Nico Willson, Co-Founder of Futsol

Ep 182: Why Most CEOs Are Getting AI Adoption Wrong with Annica Rantala, CEO of Rapunzel of Sweden

Ep 181: Offcuts Live, Stockholm - You Can't Index Vibes: What AI Search Means for Brands Built on Culture with Erik Arnewing & Ola Ekerhov

Ep 180: Built on Restraint, Tested by AI - How Studio Nicholson Earns Brand Loyalty Without Discounts, with Andrew Cottington, Director of Digital & Ecommerce

Ep 179: 3x Conversion, 20% Fewer Returns: Inside Swap's Agentic Storefront with Sam Atkinson, Co-Founder & CEO of Swap

Ep 178: Golf, Streetwear and the Dot Com of the Future with Jojo Regan, Co-Founder of MANORS Golf