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Ep 117: Defining modern B2B with Alex Weston, Sales Director at SparkLayer

34 min•1 maj 2024

We discuss the definition and confusion of B2B, the different angles and channels B2B brands are faced with, what B2B2C and B2C2B brands can learn from each other, the emergence of B2B buyer experiences and what it means for B2B buyer personalisation and whether we need to rebrand or democratise the concept of omnichannel.

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