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Ep 125: Why Rewear is the future, with Holly Beadle Chief Executive Officer at HERA Clothing

30 min•2 juli 2024

We discuss Holly’s transition into a CEO role whilst acquiring Hera, the inception of their rewear programme, the commercial reality of recycle concepts for D2C brands, the importance of consumer experience when it comes to these programmes, why they decided to build instead of buy a recycle platform, the logistical considerations of rewear and why it can be both a retention and acquisition strategy.

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