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Ep 128: Rating experiential retail with Luke Hodgson, co founder of Commerce Thinking and High Cohesion

28 min13 november 2024

On this episode I’m chatting with my friend and long time collaborator Luke Hodgson, co founder of Commerce Thinking & High Cohesion.

This is a new format I’m trialing where Luke and I pick off topics and debate them. I’ll admit I’m taking a lot of reference from Pichfork’s under or over Youtube series and Food 52’s overrated content.

For this conversation, we’re debating experiential retail. We cover why new luxury focuses on knowledge rather than just price ,the Commerce Thinking team’s Field notes from cities and how it reveal consumers interests, why community plays a crucial role in modern retail, how luxury experiences can sometimes feel intimidating, how brands like Kith, Arket and Rapha are approaching retail, and of course, our final thoughts on whether experiential retail is underrated, overrated or just rated.


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