Ep 132: Are brands becoming TV shows? - with Miranda Shanahan, brand consultant

On this episode I’m chatting with Miranda Shanahan a very excellent brand consultant and we’re discussing whether brands are becoming TV shows?

We touch on the evolving landscape of brand marketing, the impact of platforms like TikTok and Instagram on content distribution, the role of brand hosts, how brands can create compelling content on a budget, the significance of targeting niche communities for brand relevance and whether brands are indeed becoming TV shows?

This podcast is brought to you by our mates at Shopify.

Shopify is a key player that’s revolutionising retail by empowering unified commerce across online, offline, and wholesale channels. With one of the largest and robust ecosystems among commerce platforms, we’re excited to have them join us on this podcast journey. Check them out here

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