Ep 172: Is AI actually going to change the world? with Chris Kilin CEO and co-founder at Brandback and Glara.ai

In this episode, I sit down with Chris Kilin, CEO and co-founder of Brandback and Glara.ai, to explore the disruptive power of AI for consumer commerce.

We'll dive into the journey that led him from big consulting to building a start-up, and why he believes AI is creating 'real revenues' in a way Web3 never did.

We break down the new AI framework for consumer brands - covering both External AI, like agentic shopping, and Internal AI for efficiency - and discuss how to cut through the noise of the crowded AI search visibility landscape.

We also tackle the challenge facing most brands: moving from fragmented experimentation to realising true AI efficiency, and we ask Chris how a brand should spend a £50,000 AI budget for maximum impact.

Finally, we look ahead to the next 12 months for the optimistic and pessimistic views on AI’s future, and ask the ultimate question: Is AI actually going to change the world?

This podcast is brought to you by Glara.ai - the Generative Engine Optimization (GEO) platform helping ecommerce brands grow through AI search visibility.

👉 Learn more at Glara.ai/offcuts

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