Ep 177: Agentic Commerce Through a B2B Marketing Lens with Juan Pellerano-Rendón, CMO of Swap

In this episode, I sit down with Juan, CMO of Swap, to explore a question that's becoming harder to ignore: what does B2B brand building actually look like when the category you're marketing didn't exist two years ago?

Swap covers a wide surface area - returns, logistics, package protection, cross-border operations, and now an agentic storefront.

We dig into how you build a coherent brand around a platform that does that many things, and why Swap has managed to build genuine cultural presence in the commerce community when most B2B companies struggle to be remembered at all.

We get into the agentic storefront - early numbers showing 2x conversions and 20% fewer returns - and what's actually driving those outcomes. We tackle one of the sharper tensions in agentic commerce: what happens to brand voice when an AI agent is the one having the conversation with your customer? And we get into where most operators actually are in their understanding of this shift, and what they should do about it in the next six months.

If you're building or marketing a consumer brand and thinking about what AI means for the relationship between your storefront and your customer, this one's for you.

If you want to see what the future of storefronts looks like, book a free demo at swap-commerce.com/offcuts.