Episode 2: Diana Pearl, Journalist at Adweek

In the second episode of Your Basket Is Empty, I sit down with Diana Pearl, journalist at Adweek. We touch on the rise and fall of Victoria's Secret, the state of the UK's online retail sector and the origins of the saying 'it's all gone Pete Tong'. Enjoy.

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Ep 186: How Rat & Boa Turned the Restock Gap Into Revenue, with Alister Hewitt, Technology & Operations Director at Rat & Boa and Co-Founder of Prebuy

Ep 185: The One-Person Billion-Dollar Company Is a Myth, with Eleanor Warnock, Journalist & Advisor to Bek Ventures

Ep 184: Only 10% of Users Touch the Model Picker - Nobody Cares Which AI You Use with Olivier Legris, Co-Founder of Alter

Ep 183: What Happens to Football Brands When the World Cup Ends with Nico Willson, Co-Founder of Futsol

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Ep 181: Offcuts Live, Stockholm - You Can't Index Vibes: What AI Search Means for Brands Built on Culture with Erik Arnewing & Ola Ekerhov

Ep 180: Built on Restraint, Tested by AI - How Studio Nicholson Earns Brand Loyalty Without Discounts, with Andrew Cottington, Director of Digital & Ecommerce

Ep 179: 3x Conversion, 20% Fewer Returns: Inside Swap's Agentic Storefront with Sam Atkinson, Co-Founder & CEO of Swap

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