S4 2021 Episode 5: Sarah Arts, Head of Marketing and Communications at Asket

I chat with Sarah Arts, Head of Marketing and Communications at Asket. We discuss why we should strive for the pursuit of less, the advantages of strategic naivety, bucking the BFCM trend by closing down your stores, the challenges of re-commerce, the pros and cons of working with content creators and becoming the David Attenborough of the apparel industry.