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Ep 139: Special Live Podcast: Is Post Purchase Your CLTV Secret Weapon?

54 min • 6 februari 2025

On this special live podcast, I sit down with Rosie Duffy (Head of Customer Care, ME+EM) and Hannah Bennett (Head of Digital, Paul Smith) to discuss whether post-purchase is your secret CLTV weapon?


What did we chat about?

  • how effective post-purchase communication can unlock retention
  • the internal resources you need to craft excellent post purchase experience
  • the interplay between loyalty and post purchase
  • the role of stock experience
  • the tech stack to make this all possible...and a smidge of AI.


This podcast is brought to you by our mates at Ingrid.

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