Start / Offcuts / Ep 160 are ai managers a reality for brands in the future with luke hodgson co founder of commerce thinking high cohesion

Ep 160: Are “AI Managers” A Reality For Brands In The Future? With Luke Hodgson, co founder of Commerce Thinking & High Cohesion

39 min • 26 juni 2025

On this episode I’m talking about AI managers, automation, and how brands are reorganising themselves around intelligence, not just roles - with Luke Hodgson, co founder of Commerce Thinking & High Cohesion.

We explore what it means for a brand to have an “AI manager”, why every team will need an AI champion, and how automation is already reshaping how businesses operate behind the scenes.

Luke shares what he’s seeing from inside large organisations experimenting with AI, the tension between curiosity and capability, and why the future isn’t about replacing people, but redesigning the way they work.

We get into practical examples of AI-enhanced roles, the importance of cross-functional thinking, and how AI will disrupt every link in the retail value chain, from merchandising to customer service.

If you’re thinking about how to structure your team, where to apply AI, or what leadership looks like in an automated world, this one’s is for you.

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