The Viral Blueprint for Muslim Content Creators | The Sunnah Guy

In our latest podcast we sit down with Shoaib Hussain, the Sunnah Guy — a content creator with over 2.9 million followers and the producer behind some of the most viral Islamic reels on Instagram.

In this episode, we uncover the journey behind the man who changed the way Muslims engage with short-form content. From his creative process to the unseen challenges of staying authentic in an online space riddled with controversy.

Timestamps:
00:00 - Intro
03:41 - Sheikh Bilal Assad and Journey to Islam
06:47 - Dawah Journey
10:18 - Dealing with doubts
13:28 - Start of Content Creation Journey
18:56 - Content Creation Process
24:41 - Catching the universal audience
31:06 - Connecting to Non-Muslim followers
32:49 - Defining your Spaces
33:21 - Riya (Showing off)
34:17 - Don't chase views
38:53 - Make People feel loved
41:55 - Ripple effect of Dawah

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