E156: Code-First Product Integrations with Ampersand

Lauren Long is Co-Founder & CTO of Ampersand, the developer platform for native product integrations.

Ampersand has raised $5M from investors including Matrix, Base Case Capital, Flex Capital, and 2.12 Angels.

In this episode, we dig into their differentiation as a "code-first" product, why they focused on the GTM vertical to start (Salesforce was the first integration), why their CLI is open source but their orchestration layer is closed source, how being transparent on pricing has been a differentiator for them & much more!