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Openwork: Inside the Watch Industry
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Inside M.A.D.Editions – Maximilian Büsser (MB&F) – Episode 25

50 min•18 november 2024

On this episode of Openwork, we explore the business of both MB&F and Max’s most recent horological project: M.A.D.Editions. While both represent wildly creative watches, they have fundamentally different business models, with MB&F producing under 200 pieces a year at prices mostly over $100K USD and M.A.D.Editions producing thousands of watches a year at under $5K USD.

Hosted by Asher Rapkin and Gabe Reilly, co-founders of Collective Horology, Openwork goes inside the watch industry.

You can find us online at collectivehorology.com. To get in touch with suggestions, feedback or questions, email [email protected].

 

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Tariffs on the Rise (Again) – New Justifications, Higher Rates – Episode 85
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Open House Recap – Inside LA's First and Only Independent Watch Show – Episode 84
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Watch Retail Consolidates, Rapidly – What It Means for the Industry and Enthusiasts – Episode 83
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The Quiet Giants – How Seiko, Citizen, and Casio Each Cleared a Billion – Episode 82
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Royal Flop? – AP x Swatch: Brand Building or Crisis Management? – Episode 81
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How Watches Get Allocated – It's Not Just Spend History – Episode 80
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Against All Odds – How Richemont, LVMH and Swatch Recovered in Q4 2025 – Episode 79
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Breitling vs. Richemont – Opposite Bets on an Industry in Flux – Episode 78
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The Sleepers of Watches and Wonders 2026 – Our Favorite Releases from Geneva – Episode 77
•58 min
Is Watches and Wonders Dead? – Long Live Geneva Watch Week – Episode 76
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Openwork: Inside the Watch Industry med Collective Horology finns tillgänglig på flera plattformar. Informationen på denna sida kommer från offentliga podd-flöden.