Interview with Groover founder Dorian Perron - (Industry Insights)

In this episode, Scott sits down with Groover co-founder Dorian Perron to discuss how artists and record labels can get their music heard in an increasingly crowded music landscape.

Presented by: Hellbender Vinyl (www.hellbendervinyl.com

They explore the evolution of playlist pitching, why streaming numbers have become such a powerful metric, the role of blogs and tastemakers today, and how Groover grew from a simple Google Form into one of the most widely used music promotion platforms for independent artists and labels.

Dorian also shares practical advice on selecting the right curators, understanding rejection, positioning your music effectively, running successful Groover campaigns, and why many artists focus on the wrong metrics when promoting their releases.

If you're an independent label owner, artist, or music marketer trying to get more traction for your releases, this conversation is packed with useful insights.

Learn more about Groover and get 10% off your Groover credits using code OTHERRECORDLABELSVIP at:

otherrecordlabels.com/groover

Presented by: Hellbender Vinyl (www.hellbendervinyl.com