Your Record Label’s Niche

Get the notes from the show and more at otherrecordlabels.com/niche

 

Today, we’re talking all about the power of a niche, which is from Chapter 1 of the new book, Record Label Marketing Strategies.

The term “niche” is defined as a specialized segment of the market for a particular kind of product or service.

A record label’s niche could include their genre, geographic location, social stance, or any combination of specific categories.