How Crushing Disappointment Helped Castore Disrupt The Sports World | Tom Beahon

Tom Beahon is the co-founder of sportswear label Castore, which in less than a decade has grown in to a major global challenger brand, and can be seen on athletes and teams including Andy Murray, Red Bull Racing, Newcastle United and the England cricket team.

Growing up, all Tom ever wanted to be was a pro footballer, but that particular dream ended when he was let go by Tranmere Rovers as a 19-year-old. It was this crushing disappointment that fuelled the fire for what came next. He made the decision that this failure wouldn’t define him and, with his brother Phil, took his passion for sport on a new path.

Tom shares the stories of starting out on his journey with no clue how to start a clothing label, the qualities he believes opened the doors which allowed the business to grow and shares the most important lessons for anyone looking to start out on their own.

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