Start / Pharma Launch Secrets / The digital first future and the data flywheel how can pharma use the combination of data ai and content to drive successful product launches with scott snyder chief digital offi

The Digital-First Future and the “Data flywheel”: How Can Pharma Use the Combination of Data, AI, and Content to Drive Successful Product Launches with Scott Snyder, Chief Digital Officer at EVERSANA

28 min • 14 september 2022

Pharma/AOR Executives: Make sure you grab a complimentary copy of our 3-Step Guide To Using the Netflix-Like Content Hubs to Engage HCPs in 30-90 Days 👉 3-Step Free Guide

In this episode, Bozidar is joined by Scott Snyder, Chief Digital Officer at EVERSANA.

They cover:

What is the best way to orchestrate personalized digital experiences for HCPs and patients?
What is the “data flywheel,” and how can it give pharma companies a competitive advantage?
Who is better suited for the digital-first future, large pharma companies or smaller, first-time launchers?
Why is starting with the user imperative for the digital-first future?

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And connect with the host and guest here:

Bozidar Jovicevic: https://www.linkedin.com/in/bjovicevic
Evermed: https://evermedtv.com
Scott Snyder: https://www.linkedin.com/in/scottsnyder5g/
EVERSANA: https://www.eversana.com/

About The Show:

“Pharma Launch Secrets” is a podcast by Evermed and hosted by CEO Bozidar Jovicevic. We host direct, actionable conversations with world-leading pharma launch experts and help you stay up-to-date with the latest trends and strategies to help you launch your product successfully.

Check out our three most downloaded episodes:

If you are interested in joining Pharma Launch Secrets as a guest, please visit this link: start.evermedtv.com/podcast-apply/

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