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Pharmaceutical Executive
VetenskapLife Science

Episode 38: Customer-Centric Innovation

14 min•22 augusti 2019
Christine Sakdalan, Head of Franchise Strategy and Customer Solutions at Janssen Pharmaceutical talks with Pharm Exec editors about how patient-centricity fuels innovation, the difference between patient and customer centricity, and educational programs that need to be implemented for patients, providers, and payers.

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