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Pharmaceutical Executive
VetenskapLife Science

Navigating Distrust: Pharma in the Age of Social Media

27 min•18 februari 2025
In this episode of the Pharmaceutical Executive Podcast, CEO and Founder of Sooth, Ian Baer, is back to discuss:
  •  The growing distrust in social media
  • Why people trust friends and influencers over companies
  • The EMA's departure from X 
  • Concerns about information accessibility
  • The healthcare industry's trust gap 
  • "Dark Social"
  • and SO MUCH MORE!
Pharmaceutical Executive has a brand new look! Click through our February issue here: https://www.pharmexec.com/journals/pharmaceutical-executive/pharmaceutical-executive-february-2025 

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