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Innovating Patient Recruitment: A Conversation with BBK Worldwide Founders

27 min • 7 augusti 2023

Innovating Patient Recruitment: A Conversation with BBK Worldwide Founders Joan F. Bachenheimer and Bonnie A. Brescia The Conference Forum moderates a webcast featuring Joan F. Bachenheimer and Bonnie A. Brescia, the founders of BBK Worldwide, who walk us through the evolution of patient recruitment and engagement, the connection to the women’s and consumer healthcare movement, the need for changes in communication and the rise of the patient voice. They also address the impact of scientific advances on patient recruitment and the importance of preparing to meet the evolving changes. The timing of the webcast coincides with the company’s 40-year anniversary. Guests: Joan F. Bachenheimer, Founder, Chief Executive Officer, BBK Worldwide Bonnie A. Brescia, Founder, Chief Development Officer, BBK Worldwide Moderated by: Valerie Bowling, Executive Director, Conference Forum For more information on BBK Worldwide, visit www.bbkworldwide.com For more information on the Conference Forum, visit www.theconferenceforum.org

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