More choice means less freedom | Psychologist Barry Schwartz

Why more is less

We're surrounded by choice - an endless sea of possible paths we might take. However, does the overwhelming range of choices leave us better off or worse? In general, we tend to think that more is better, but Barry Schwartz, author of the ground-breaking book 'The Paradox of Choice', argues that this view is mistaken. More can lead us to be psychologically overloaded, unsatisfied, and tyrannised by the burden of choices that present themselves to us.

Barry is an American psychologist and the Dorwin Cartwright Emeritus Professor of Social Theory and Social Action at Swarthmore College. He is author of several famous books including 'Why We Work' and 'The Paradox of Choice'.

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