018 - Building Software That Actually Pays Off with Dave Todaro, Founder, Ascendle

Most dev teams can build software—but very few can guarantee it delivers business value.

In this episode of Pitch, Build, Scale, we sit down with Dave Todaro, founder of Ascendle and author of The Epic Guide to Agile, to unpack what separates strategic software success from over-engineered failure.

We cover how Dave’s early programming days shaped his obsession with real-world impact, why most product timelines still fail despite modern tools, and how to make AI a productive coding assistant—not a liability.

You’ll hear hard-won lessons on agile delivery, client validation, pricing transparency, and building software with “no room for failure.” If you lead a dev shop or enterprise product team, this one’s a masterclass in modern software strategy.