039 - Scaling Social Care Tech: Building Marketplaces in Healthcare with Cody Pittman, CEO of Duett

What happens when every regulatory change becomes an innovation opportunity?

In this episode of Pitch, Build, Scale, we sit down with Cody Pittman, CEO of Duett, to explore how his company is reshaping social care technology.

Duett helps social workers and care coordinators match seniors and people with disabilities to the right in-home care providers, digitizing a process that was once managed with phone calls, faxes, and spreadsheets.

Cody shares how his global journey, from teaching English in Chile to scaling a marketing agency in San Francisco, ultimately prepared him to lead Duett. Along the way, he reveals the bigger picture: why founders must treat policy changes as doors opening, not walls closing.

We dive into:

- Why healthcare marketplaces are so hard to scale

- The tension between efficiency and human-centered care

- How AI is being applied (and where it shouldn’t be) in healthcare

- Turning nonprofits into product advocates

- Why “stay-at-home” care is the future of U.S. healthcare policy

If you’re building SaaS or service platforms in complex industries, this episode is a blueprint for innovation, resilience, and impact.

Chapters

00:00 Policy Change as Opportunity

02:00 Cody’s Unlikely Path into Tech

06:00 From Startup Chile to San Francisco Marketing

10:00 Lessons from Serving Hundreds of Startups

20:00 What Duett Is & Who They Serve

24:00 Digitizing Referrals for Seniors & People with Disabilities

28:00 Challenges Scaling in Healthcare

31:00 AI in Healthcare: Liability & Limits

35:00 Navigating Policy Shifts

41:00 Duett’s Expansion Plans

Resources

🔗 Connect with Cody Pittman: https://www.linkedin.com/in/jcodypittman

🌐 Learn more about Duett: https://duett.com

🌐 Big North Marketing: https://BigNorthMarketing.com