They Just Changed What a 'Play' Means In Podcasting. Did You Notice?

Somebody just moved the goalposts on podcast metrics. And most podcasters didn’t even notice.

The Alliance for Measurement in Podcasting — AMP — has defined a new cross-platform standard for what counts as a ‘play.’ Spotify has already adopted it.

In this episode, Neal breaks down what this actually means for indie podcasters — why your dashboard numbers are about to look fairly different, why that doesn’t mean your show is doing better, and why optimising for any play-count threshold is optimising for the wrong thing.

You’ll hear:

— What AMP is and why they’re trying to standardise this

— What is ‘intentional consumption’ in Spotify’s words, and what that actually means

— Why Apple’s definition is still extraordinary (and not in a good way)

— The one metric that actually tells you if your show is working

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