Episode 2 - “I’m not playing around on this rhyme shit”

The boys are back for Episode 2 of Pop the Trunk! Vinnie and Brendan take a deep dive into the bloodbath that is the music industry, reflecting on Vinnie’s 30-year journey from 1996 to the present day.

In this installment, Vinnie breaks down his "no plan B" mentality, detailing how an obsession with hip-hop culture and the "unmitigated gall" to do things independently kept him on a mission when major labels were looking for a gimmick. The discussion hits everything from the golden era of the East Coast to the "nefarious" hustle of selling demos like punk bands just to buy a beat machine.

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