Apple Wants to Take Over Your Home. Is Siri Finally Ready?

In the premiere of Power On, Mark Gurman joins Bloomberg tech editor Vlad Savov to unpack his massive scoop on Apple’s long-awaited smart home push — and whether its AI-powered devices can give you a reason to ditch the competition. Then, they debate whether the iPhone 18 deserves your money and take on Apple’s influencer machine: Is the company trading tough questions for guaranteed applause? Plus, Mark answers your questions about the upcoming touchscreen MacBook Pro and whether John Ternus will ever ditch the prerecorded presentation and deliver a live keynote.

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