Scaling a Landscaping Business with Digital Inventory Management with @martinoutdoorinnovations

Jack Martin (@martinoutdoorinnovations) and Milwaukee Tool Vice President of Digital Product Andy Lambert sit down to discuss how digital organization systems are reshaping professional landscaping operations. Recorded in August at PIPELINE™ 2025, the conversation explores Jack’s journey into the trades, the challenges of growing a small business, and how organization has played a critical role in driving efficiency, accountability, and profitability.

The discussion centers on Jack’s experience integrating Milwaukee’s ONE-KEY™ system as the backbone of his business operations. From tracking tools down to individual hand tools to organizing crews across jobsites, Jack shares how building a structured digital inventory system has helped streamline training, reduce downtime, and ensure his team always has access to the right equipment when they need it.

Andy provides insight into Milwaukee’s approach to digital product development and how real-world feedback from professionals like Jack has shaped the evolution of ONE-KEY™. The conversation highlights the launch of ONE-KEY™ role-based dashboards and how they improve communication between the field and the office, increase visibility into tools and equipment, and support greater accountability across growing teams.

Together, they explore how digital inventory management can support long-term business growth — from protecting tool investments to enabling better decision-making as operations scale. Jack also shares his perspective on the future of his business, how technology fits into that vision, and why pride in craftsmanship, organization, and hard work remain foundational as the industry continues to evolve.

🔗 Learn more about Milwaukee’s ONE-KEY™ digital inventory and jobsite management platform: https://onekey.milwaukeetool.com/

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