Start / Print Run Podcast / Episode 85 the celebs are at it again

Episode 85—The Celebs are At It Again

52 min • 6 november 2018

Folks . . . The celebs, there are so many. This week--after digging into a delightful historical episode of a book-theft epidemic in Australia—we explore the concept of celebrity book clubs and their effect on the publishing industry. How does the desire to land a book with Oprah or Reese Witherspoon or Jimmy Fallon change how certain projects get published? And what do those celebrities get, brand-wise, in return? We also look at how tech like Instagram and even newer platforms like Twitch have changed and will continue to change these dynamics. Join us!